Follow these suggestions to improve your search engine optimization (SEO) and observe your site rise the rankings to the top of search-engine results.
1. Publish Relevant Content
Quality content is the number one driver of the search engine ranks and there’s absolutely not any substitute for good content. Quality content made especially for your intended user increases traffic, which enhances your website’s ability and value. Fine-tune your web writing skills.
Think about how your reader might hunt for this particular page (with phrases like”mechanical engineering in Michigan,””best applied physics program,” or”Michigan Tech degrees”). Then, repeat this term many times through the page–once or twice at the opening and closing paragraphs, and two to four times during the rest of the content.
Do not forget to utilize bold, italics, heading tags (especially an H1), and other accent tags to highlight those key word phrases–but don’t overdo it. You still need your language and writing style to read naturally. Never forfeit great writing for SEO. The best pages are composed for the consumer , not to your search engine.
2. Update Your Content Regularly
You have probably noticed that people feel fairly strongly about material. Search engines perform, too. Regularly updated articles is seen among the greatest indicators of a website’s relevancy, so make sure you keep it fresh.
When designing your website, each page includes a distance between the tags to add metadata, or information concerning the contents of your webpage. If you have a CMS website, the UMC web team will have pre-populated this data for you:
Title metadata is responsible for the page names displayed at the top of a browser window and as the headline within search engine results. It’s the most important metadata on your page. For all those with a CMS website, the web group has developed an automated system for creating the meta name for every page. Consider it as your website’s window screen –a concise and appealing description of what’s included inside, with the goal of encouraging individuals to enter. A fantastic meta description will typically contain two complete paragraphs. Search engines may not always apply your meta description, however it’s very important to give them the alternative.
Keyword metadata is seldom if ever utilized to tabulate search engine positions. But you need to already know your keyword phrases, so that it does not hurt to add them into your keyword metadata. You will want to include many different phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase comprising 1-4 words. A fantastic example would be”computer science degree.”
4. Possessing a link-worthy Website
Focus on creating Permanent Backlinks within the text. Instead of having”click here” links, consider writing out the name of this destination. “Click here” has no search engine value past the connected URL, whereas”Michigan Tech Enterprise Program” is rich with key words and will improve your search engine rankings as well as the ranking of the page you’re linking to. Consistently utilize descriptive links by linking keywords–it not only improves search engine optimization, but also adds value to your readers, such as people who have disabilities or who are using screen readers.
5. Use alt tags
Always describe your video and visual websites using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial–particularly for people using text-only browsers or screen readers.
These are just a few of the numerous procedures to improving your search engine rank. If You Would like to learn more, we recommend the following resources:
Blogs.mtu.edu/webmaster–special post about SEO and Usability
http://www.moz.com–professional blog and SEO tools
http://www.google.com/webmasters/tools–a Fantastic reference for understanding your Google blog stats